These days, a lot of advertising and marketing is done on the internet. There is still a place, though, for print – and a Lubbock commercial printing service can help you in a number of areas.
The first is the traditional business card. Business cards have not yet been supplanted by a phone app to exchange contact details or similar. While you can get cheap business cards online or from chain print shops, really good business cards still come from a printer. You can also get proper custom design, instead of having to choose from a menu of clip art options that might not suit your style. Quality business cards can also be UV coated to last longer, so you are not handing out rough-edged cards when you start to get to the bottom of a batch. This can save money in the long run.
Posters, signs and banners are also still important, especially if you go to trade shows. Table signs and banners are vital to get noticed in a crowd of booths. Posters can be given out to prospective customers, and nice ones are more likely to end up being taken home rather than thrown away before the person has left the convention center. Banners, in particular, can be nearly impossible to make in house, as they require special equipment to do correctly. Brochures and flyers are also important at trade shows, or to hand out.
Finally, a good printer can help you find a variety of promotional products. Promotional products are almost never thrown away. Pens are a good idea – everyone forgets a pen sometimes, and if they then take and use one of your promotional pens they can be constantly reminded of your company and products. You can use T-shirts as prizes in giveaways – or wear them yourself to advertise wherever you go.
You still need the internet for advertising, but relying on it is a bad idea. Face to face marketing requires quality printed products that you often cannot make yourself. Building a good relationship with a local printer can help you get these items cheaply and easily and often without needing to pay for shipping. Although a local professional shop can be more expensive than ordering stuff on the internet, you will almost certainly get higher quality material. They can also help you with graphic design if you do not have the talent in-house to do it yourself. Hiring their designer can be cheaper than bringing in your own (although if you already have a good relationship with a designer you may want to use them).
Always get a proof sample of every order and choose a printer with a good reputation. Don’t be afraid to ask their advice on paper choice and design – they are the experts, after all, and the right paper is very important for a quality, lasting product that will always look good when handed to a customer or taken off a brochure rack.
Using a good professional printer can help your business take off with local advertising that really works.