Print advertising and promotion still has its place in today’s world – but a lot of the time, small businesses have to resort to basic services at a print shop.
A high quality printer can offer far better than local “office services.” Their expertise is useful when it comes to selecting paper – some offer a bewildering array of options, but others keep it simple and will help you make this important choice. Regardless of what promotional materials you are looking for, the right paper is key. So is a high quality print method that will produce memorable materials.
The most common print item small businesses need is business cards, which should be made on durable stock and UV coated to increase resistance to finger prints. Business cards get handed around a lot, so they need to be able to handle rough treatment. However, there are many other options out there – flyers, custom envelopes, print brochures, even signs and banners. A good print shop will cover all of these different options and produce them for an affordable price. A lot, though, have minimum quantities that can be prohibitive for small businesses – 1,000 flyers are a lot to store if you only usually give out twenty at each trade show, and that is often a low minimum. Looking for a shop that specializes in small to medium sized business can often be a better choice.
Make sure the company you choose provides proofs to test your design, and can help you convert a logo design onto multiple products – possibly including promotional products such as pens or flash drives. Most important, though, is experience and personal levels of service to help you choose between options and work out what is best for your business.
A good Lubbock commercial printing service can offer all of these options and the experience to help you decide.