Online marketing might have mostly taken over, but there is still a place for printed advertising.
Brochures, business cards and flyers are still handy to give out at trade shows or the local chamber of commerce. They need to be designed properly, and you need them in the correct number – a lot of printers will only give you boxes on boxes that you aren’t likely to get through before they need to be updated.
You need advertising materials that stand out. In some cases, you can design them in house, but if nobody on your team has design talent, you will need a professional. A good Lubbock promotional printing service will offer in-house design services at a reasonable rate. Or you can go elsewhere and simply send them the file.
In addition to traditional flyers, you can consider other advertising methods. Do your customers often take your pens to sign things or fill out forms and then never put them back? Use printed pens so that the stolen pen turns into one of your advertisements. If you do trade shows, make yourself a shirt or a hat with your company logo, or a lanyard printed with your company’s name. Do it right and you will be a walking advertisement everywhere you go. A good company can even help you pick out promotional items that fit your industry and the demographics you are appealing to.
Regardless of your industry, though, “offline” advertising still matters – and a good printing service can provide you with a wide array of ads and promotional materials to suit your needs. Yes, you need a good website as well, but even today, not everyone you meet is going to have a smartphone in their pocket. Use traditional advertising materials as well and cover all of your bases.