Promoting your business requires a creative approach that makes your company stand out from the rest. Today, promotional products are available that get your company name and logo in front of the public eye while emphasizing the things that make your business unique. While it is always handy to have a few classic pens emblazoned with your logo to give out to customers, you should also consider other promotional offerings that can be matched to your company’s mission.
Car accessories are a great place to start when you want your target audience to think about your company anywhere they go. Handing out items such as windshield sunscreens with your logo on it also means that your customers will be advertising for you everywhere they park. From portable USB phone chargers to auto vent phone holders, these types of promotions also let your target audience know that your business values usefulness.
Getting the word out about your company’s eco-friendly stance is also important, and you can use your promotional products to highlight the commitment that your business has made to preserving natural resources. Whether you give your guests an LED flashlight or a soy candle as a gift, it will be clear that your company’s mission goes far beyond just making a profit. You can even combine environmentally-friendly products with those that emphasize health by putting your logo on items such as a solar powered pedometer.
Toys make great products to give away, too. Currently, fidget spinners are trending, and you can hand out stress relievers to everyone from your current employees and customers to members of your target audience at trade shows. Coil springs, spinners and building bricks are all just a few more ideas for giving people a toy that they want to share with their friends.
When the world is full of pens and notepads, you want to step out of the box and show off your company’s brand with a little creativity. By giving away products that make your target audience smile, you will be leaving them with a positive impression of why they want to interact with your business.